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Pre-launch · In development

Candy first.Protein built in.

The future of candy hits different.

KLUSTR is developing a bold new soft-and-crispy candy experience that combines the excitement of traditional candy with meaningful protein functionality.

Explore KLUSTR →Investor & Partnership Inquiries
Three KLUSTR concept candy pouches — Strawberry Watermelon, Blue Raspberry Lemonade and Sour Green Apple — surrounded by cluster candies~10g protein target*Soft + Crispy

*Concept packaging shown. The ~10g complete-protein per pouch target is not yet validated.

Why KLUSTR exists

Not another protein bar. Not your ordinary candy.

01

Craveable first

Real candy taste and a soft-and-crispy bite are the starting point — not an afterthought.

02

Protein, built in

We're working to engineer complete protein into the candy itself, targeting ~10g per pouch.

03

Zero compromise

No chalky bars, no gym-shelf vibes. A treat you actually want — that happens to do more.

The lineup · Concepts in development

Three flavors. Zero chill.

KLUSTR Strawberry Watermelon concept pouch on a glossy red pedestal, framed by a neon ring, a pink juice splash, strawberries, a watermelon wedge and strawberry-cream candy clusters

Juicy + Sweet

Strawberry Watermelon

Concept flavor & packaging — in development.

KLUSTR Blue Raspberry Lemonade concept pouch on a glossy blue podium, framed by a neon arc, lemon halves and slices, blue berries, blue-and-cream candy clusters and splash droplets

Bright + Tart

Blue Raspberry Lemonade

Concept flavor & packaging — in development.

KLUSTR Sour Green Apple concept pouch on a textured green stone podium, framed by a neon arc, whole and sliced green apples, green-and-cream candy clusters and flying crumbs

Bold + Sour

Sour Green Apple

Concept flavor & packaging — in development.

Concept packaging and campaign imagery shown. The 10g protein figure is an unvalidated development target. No products are currently for sale.

Development roadmap

From lab to launch.

  1. 01

    Product formulation & prototypesNow

    Developing candy-first taste and soft-and-crispy texture around the protein target.

  2. 02

    Nutrition & stability validationNext

    Testing whether the 10g complete-protein target, shelf life and texture hold up.

  3. 03

    Manufacturing & co-packer selection

    Assessing partners, safety standards, packaging and unit economics.

  4. 04

    DTC launch preparation

    Building a controlled direct-to-consumer launch to learn from real buyers.

  5. 05

    Target: Q4 2027 commercial launchGoal

    Conditional on funding, formulation, manufacturing readiness and safety validation.

Recognition & momentum

#1 of 27 founders.

First place at LvlUp Ventures Power of the Pitch Week, Emerging Companies Day (Part 1), October 16, 2026.

Recognition for a pitch only — not an investment by LvlUp Ventures, sales traction, or validation of the finished product.

LvlUp Ventures Power of the Pitch Week Award certificate: First Place presented to KLUSTR, Emerging Companies Day Part 1, October 16, 2026
Official first-place certificate

Meet the founder

Built by someone who knows the aisle.

Cory Haire

Founder & CEO

Cory is an experienced national CPG and protein-snack commercial operator who has helped scale emerging protein-snack brands, working with buyers and distributors across convenience, grocery and club retail and national distribution. In a prior role, he helped expand a previous company's convenience distribution to 5,000+ retail locations.

These achievements reflect Cory's prior professional experience — not KLUSTR's own sales or distribution.

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Investors & partners

Let's build what's next.

Interested in KLUSTR's development, a strategic or manufacturing partnership, or an investor conversation? Let's talk.

Investor inquiry →Partnership inquiry →

Or email cory.haire13@gmail.com